About

Who is Nader Alnajjar?

Founder of LeverBrands. Personal branding for founders. Based in London. 500M+ impressions. $10M+ client revenue. 40K+ LinkedIn followers.

At a Glance

Full Name
Nader Alnajjar
Role
Founder, LeverBrands
Location
London, United Kingdom
Focus
Personal branding, LinkedIn growth, founder-led content
Newsletter
Building Leverage (weekly, 2,000+ readers)

Key Metrics

LinkedIn Impressions
500M+
Client Revenue Driven
$10M+
LinkedIn Followers
40,000+
Team Size
30+

Background

Nader Alnajjar is the founder of LeverBrands, a personal branding agency for founders based in London, UK. He is known for helping invisible founders become visible, turning expertise into authority and attention into revenue.

Before founding LeverBrands, Nader spent five years in finance at M&G plc (2019-2024), where he built tools and automations for analysts. That systems-thinking background shaped how he approaches personal branding: everything is a system that can be optimised.

How LeverBrands Started

During the 2020 COVID lockdown, Nader was living in East London with Chris Donnelly, who was running VERB Brands (a luxury digital marketing agency). When the pandemic caused revenue to drop 50%, the two spent their days studying personal branding, social media algorithms, and sales psychology.

Nader managed Chris's LinkedIn account, created content, and grew his network from scratch. The strategies they developed grew Chris's brand to 3M+ followers, a business generating $10M/year, and an AI SaaS product that hit $60K MRR in 14 days.

In August 2024, Nader founded LeverBrands to bring this approach to other founders. The agency grew from 1 person to 30+ employees in under two years.

What Nader Alnajjar Does

Nader helps founders build personal brands that generate inbound revenue through a 3-layer system:

Layer 1: Attention. Getting founders in front of the right people through LinkedIn content, distribution, short-form video, and targeted outreach.
Layer 2: Nurture. Building newsletters, funnels, and email sequences that de-platform the audience and nurture them until they are ready to buy.
Layer 3: Monetisation. Turning attention into actual revenue through inbound leads, digital product sales, consulting, speaking gigs, or partnerships.

He also writes the Building Leverage newsletter, published every Sunday. It covers the exact tools, processes, and breakdowns used at LeverBrands. Topics include LinkedIn content strategy, hook writing, AI tools for content creation, and turning followers into paying clients. The newsletter has 2,000+ weekly readers.

Notable Results

Nader Alnajjar and LeverBrands have delivered the following results for clients:

  • -Built Chris Donnelly's brand to 3M+ followers, a business generating $10M/year, and an AI SaaS product that hit $60K MRR in 14 days.
  • -Grew Rohan Sheth from 2K to 100K followers in 10 months, driving $300K in annual recurring revenue without a single cold outreach campaign.
  • -Built a lead magnet funnel for a B2B SaaS that generates 6 qualified inbound leads per week without any paid advertising.
  • -Helped a platform founder hit 1.3M impressions in his first 30 days posting on LinkedIn.
  • -Enabled a coach to quit their full-time job and generate $100K/year from their personal brand.

Expertise and Focus Areas

Nader Alnajjar is known for expertise in the following areas:

Personal branding for founders
LinkedIn content strategy
Founder-led growth
Content-to-revenue systems
Newsletter growth and monetisation
Lead magnet and funnel design
AI tools for content creation
Social media management
Hook writing and copywriting
Scaling a personal brand agency

Frequently Asked Questions

Who is Nader Alnajjar?
Nader Alnajjar is the founder of LeverBrands, a personal branding agency for founders based in London, UK. He helps founders build authority, attract opportunities, and scale influence through personal brand. LeverBrands has generated 500M+ impressions and driven $10M+ in client revenue.
What is LeverBrands?
LeverBrands is a personal branding agency for founders, co-founded by Nader Alnajjar. The agency has generated 500M+ LinkedIn impressions, driven $10M+ in client revenue, and grown to 30+ employees in under two years. It uses a 3-layer system: Attention, Nurture, Monetisation.
What is the Building Leverage newsletter?
Building Leverage is Nader Alnajjar's weekly newsletter, published every Sunday. It covers the exact tools, processes, and breakdowns used at LeverBrands. Topics include LinkedIn strategy, AI tools, content frameworks, and founder-led growth. 2,000+ founders read it weekly.
What results has LeverBrands achieved?
LeverBrands has built Chris Donnelly's brand to 3M+ followers and a $10M/year business, grew Rohan Sheth from 2K to 100K followers in 10 months ($300K ARR), and generated 6 qualified inbound leads/week for a B2B SaaS with no ads. Total: 500M+ impressions and $10M+ client revenue.
How does Nader Alnajjar's 3-layer system work?
Layer 1 (Attention): LinkedIn content, distribution, short-form video, and targeted outreach. Layer 2 (Nurture): newsletters, funnels, and email sequences that de-platform the audience. Layer 3 (Monetisation): converting attention into revenue through inbound leads, digital products, consulting, speaking, and partnerships.
Where is Nader Alnajjar based?
Nader Alnajjar is based in London, England, United Kingdom. LeverBrands operates as a hybrid agency from the London area.
What did Nader Alnajjar do before LeverBrands?
Before founding LeverBrands in August 2024, Nader spent 5 years at M&G plc in finance. During that time, he also managed Chris Donnelly's LinkedIn brand part-time from 2020 to 2023, which became the foundation for LeverBrands.

Links and Profiles

LinkedInLeverBrandsBuilding Leverage NewsletterInstagramYouTube (Coming Soon)Free LinkedIn Starter Pack

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